Pinterest: How Ideas Turn Into Sales

My favorite social media outlet is Pinterest. Pinterest is an idea sharing social media platform that attracts more than 74 million users. 80% of users are females aged 25-44. With its huge consumer base, Pinterest is the most successful social media platform for driving product sales with an average order of $50.00. Let's explore why this platform is so successful for targeting consumers.

The first attribute of Pinterest that encourages purchases is that its interface matches the way consumers shop. It allows users to quickly save product ideas to boards, creating a lasting wishlist they use to visit product sources at anytime. 70% of online customers use Pinterest to get inspiration for future purchases. Pinterest boards allow consumers to revisit their saved ideas over and over again. It's the ability to look back at saved ideas that leads to 50% of all orders through Pinterest occurring 3.5 months after the ideas are saved. Once a product is saved to a board it has the potential to be purchased for as long as it is saved.



Pinterest's unique sharing community reinforces the purchase decision made by consumers. Users can follow a company on Pinterest and interact with other followers. Each day 2 million Pinterest users save product pins. Users can see when a pin they saved is repinned by another user.. Seeing others repin a pin she saved validates the value of the product and encourages purchase of that product. Repinning can spark a band wagon effect, if other pin this product then it must be good.

80% of Pinterest users use their mobile phones to interact with the site. Pinterest users follow retailers to seek information on deals, seek product information, read comments about products, and seek information about events. With its mobile presence, Pinterest is empowering online shopping from anywhere at anytime. Pinterest is the gateway that drives consumers to business websites when consumers are away from their computers.

Pinterest is inspiring its users to find product ideas and make them a reality. It's amazing to see how one social media platform can drive sales and brand loyalty through captivating visuals.